Win Wing 2 - Stealth

Win Wing 2 - Stealth

Win Wing 2 - Stealth

Client

Ass Savers

Roles

Campaign, script, direction, production, photography, editing, scenography

Credits

Talents: Micael Karlsson, Maja Granberg; Studio: Kolgruvan

For the launch of Ass Savers’ Win Wing 2 Stealth Edition, we developed the concept and built a small forest park set inside our studio. The goal was to create a mysterious, otherworldly atmosphere, a visual language with echoes of classic sci-fi and supernatural storytelling. Through set design, scenography, and cinematic lighting, the Stealth Edition emerged as a shadowy object of curiosity. A true Lo-Wiz product for all up-to-no-good cyclists out there trying to keep a low profile.

Win Wing 2 - Stealth – Sjutton Gubbar
Win Wing 2 - Stealth – Sjutton Gubbar
Win Wing 2 - Stealth – Sjutton Gubbar

Behind the scenes

Behind the scenes, Win Wing 2 - Stealth mudguard campaign film and photography shoot (1 of 5) | Sjutton Gubbar, film production company in Gothenburg
Behind the scenes, Win Wing 2 - Stealth mudguard campaign film and photography shoot (2 of 5) | Sjutton Gubbar, film production company in Gothenburg
Behind the scenes, Win Wing 2 - Stealth mudguard campaign film and photography shoot (3 of 5) | Sjutton Gubbar, film production company in Gothenburg
Behind the scenes, Win Wing 2 - Stealth mudguard campaign film and photography shoot (4 of 5) | Sjutton Gubbar, film production company in Gothenburg
Behind the scenes, Win Wing 2 - Stealth mudguard campaign film and photography shoot (5 of 5) | Sjutton Gubbar, film production company in Gothenburg

Visit

Götabergsgatan 26A

411 34 Gothenburg