Client
Ass Savers
Roles
Campaign, script, direction, production, photography, editing, scenography
Credits
Talents: Micael Karlsson, Maja Granberg; Studio: Kolgruvan
For the launch of Ass Savers’ Win Wing 2 Stealth Edition, we developed the concept and built a small forest park set inside our studio. The goal was to create a mysterious, otherworldly atmosphere, a visual language with echoes of classic sci-fi and supernatural storytelling. Through set design, scenography, and cinematic lighting, the Stealth Edition emerged as a shadowy object of curiosity. A true Lo-Wiz product for all up-to-no-good cyclists out there trying to keep a low profile.
Behind the scenes







