Blåkläder wanted to promote their new “Tinder-style” app, designed to help craftsmen find the perfect pair of work trousers. Their idea was to capture the vibe of a romantic comedy — and our job was to bring that vision to life. Based on Blåkläder’s concept and idea, we built a classic locker room set in the studio, creating the perfect backdrop for the story. We directed, produced, filmed, and photographed the entire campaign, shaping it into a humorous yet stylish film that highlights Blåkläder Workwear’s innovative and playful brand identity. Result: A rom-com inspired campaign film that brings personality to workwear, strengthens Blåkläder’s creative profile, and entertains audiences while showcasing their new app.